Whois Privacy Protection, occasionally also called WHOIS or Whois Privacy Protection, is a service that conceals the authentic contact information of domain owners on WHOIS lookup websites. Without such protection, the name, postal address and email of any domain owner will be publicly visible. Supplying fake info during the domain name registration procedure or altering the genuine details afterwards will just not work, as doing such a thing may result in the domain registrant losing their ownership of the domain. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS details must be valid and accurate all the time. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the rising concerns for possible identity fraud. If the service is active, the registrar company’s contact information will show up instead of the client’s upon a WHOIS check. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that do not.